What is a POP Wire Display?

Point-of-purchase (POP) wire displays offer an effective tool for convincing customers to buy your product in a retail setting. By increasing the visibility of your product, these displays can raise brand awareness and generate more revenue for your business. Here, we’ll discuss POP wire displays, including what they are, the various types, and their many benefits.

What Are Point Of Purchase Displays?

POP displays refer to custom displays that showcase products outside of their typical location within a retail setting. POP displays help products stand out from others on the shelves through strategic positioning in the center of an aisle, at the end of an aisle, near the checkout counter, and in other areas to encourage purchasing decisions. 

POP wire displays offer an effective advertising and marketing strategy for promoting specific products and communicating special offers to shoppers ready to make a purchase. These displays enhance a shopper’s in-store experience while emphasizing a specific offer or product. To meet a range of marketing needs, POP displays are typically available in freestanding, shelf-stopper, counter displays, or specialized display formats featuring promotional signage. 

Types of Point-of-Purchase Displays

The following POP wire displays are common in retail settings:

  • Vendor Shops. This is the most elaborate POP display, as it resembles a small shop within a retail space. The vendor installs a distinct section in the retail space to differentiate their products from others. This type of POP display is most frequently used by consumer packaged goods (CPG) vendors that compete for limited shelf space. Vendor shops emphasize products from a particular vendor to encourage consumers to choose their goods.
  • Freestanding Displays. These standalone displays bring attention to a specific product. Freestanding POP displays often feature cardboard signage, allowing businesses to get creative with the presentation.
  • Counter Displays. Counter displays are compact, easy to install point-of-sale racks that are placed on counter tops in retail stores. These displays work to maximize counter space while drawing customer attention to the products. 
  • Dump Bins. Dump bins are also a type of standalone display; however, they aren’t as organized as freestanding displays. This type of POP display is most suitable for small items like candies and other individually packaged goods.
  • Endcap Displays. This type of POP wire display is placed at the end of an aisle, allowing a shopper to view your product without having to walk down the aisle. Endcap displays are similar to freestanding displays in terms of organization; however, they are only found at the end of aisles, whereas freestanding displays can be placed anywhere within a retail space.
  • Banner Stands. This type of standalone POP display does not display the physical product but acts as an advertisement to generate awareness. The mobility of banner stands allows retailers to position them almost anywhere in the store.

Benefits of POP Wire Displays

POP displays provide a range of benefits, including:

  • Attract Consumer Attention. The primary benefit of POP displays is that they gain shoppers’ attention. While product packaging plays a key role in catching a customer’s eye, it’s often too small to convince a shopper to buy something. POP displays provide a large, more visually appealing option that customers notice more, increasing the likelihood of a sale.
  • Buyer Education. POP displays can highlight a brand or product’s qualities and provide detailed information that would not fit on most packaging. Educating consumers on a product can provide a better shopping experience and create more sales.
  • Encourage Impulse Buying. POP displays effectively target impulse buyers who are shopping but unsure of what they will buy. They can grasp a shopper’s attention and persuade them to buy a specific product by highlighting the brand or product’s value.
  • Cost-Effective. Companies can reduce marketing costs through effective POP wire displays. By strategically placing these displays in a retail setting, stores can directly target customers with product advertisements to persuade them to make a purchase.
  • Flexible Placement. POP wire displays offer flexibility in product placement, which helps increase visibility. Rather than placing products on the shelf, POP displays allow companies to place their products in high-traffic locations where shoppers can see them and make a purchase decision.


Metal wire POP displays are adaptable, reusable units that can last for several years with the proper care and maintenance. They deliver an effective in-store marketing solution that contributes to an immersive customer experience, providing unique benefits such as: 

  • Durable. Metal wire POP displays are more durable than traditional plastic and cardboard displays. They can be reassembled and endure long-term use in retail stores, auto shops, restaurants, grocery stores, and storefronts. Due to their longevity, they offer a cost-effective investment over time.
  • Reusable. Cardboard and plastic POP displays are inherently disposable, but metal wire POP displays can be reused to communicate multiple promotions year after year.
  • Appealing. Metal wire POP displays come in various finishes, such as powder coating, and can be custom-made with appealing designs and materials to bring attention to promoted products.

Metal Wire POP Displays From Madsen Steel Wire Products

Metal wire POP displays offer a durable and versatile in-store marketing solution designed to capture customer attention and encourage sales. At Madsen Steel Wire Products, we can create wire POP displays to meet the needs of various industries. Depending on your particular requirements, we can deliver wire POP displays for placement on floors, counters, tabletops, aisles, and windows. With a dedication to quality craftsmanship and on-time delivery, we can provide standard or custom wire POP displays to meet your needs. 

Learn more about our metal wire POP displays here.

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