Point of Purchase Display Racks

Madsen Wire Products makes wire POP displays for many industries, as they are useful for several types of displays:

wire display for food items

  • Floor
  • Tabletop
  • Aisle
  • Window
  • Counter
  • And more!


If you’re picturing a different application for your shop’s POP display, we can tailor our wire displays to your specific vision and needs.

Customize Your Wire POP Display

Our process for developing a custom wire POP display is simple: listen and learn. We start with an in-depth consultation with your team, learning about your company’s requirements and vision for your wire displays, which allows our designers to provide an accurate and free-of-charge quote before beginning the process of developing prototypes.

Benefits of Standard and Custom POP Displays

Businesses are smartly switching from cardboard to wire display racks, there is a noticeable difference in the quality and benefits, which include:

  • Durable: It’s not uncommon for a metal point of purchase display to be called a “Permanent Display.” Compared to cardboard, metal is far more reliant and robust, enduring the everyday wear-and-tear that comes with setting up a POP display in a storefront, restaurant, grocery store or another busy shop. The longevity of metal POP wire displays often makes them a cost-effective purchase, too.
  • Reusable: While many businesses are forced to throw out their cardboard displays after one use, stores with a metal display re-use them year after year.
  • Attractive: With a talented team of designers as well as the capability to apply finishes such as powder coating, we can create a beautiful set of display wire racks for your business. Our wide variety of colors and graphics create a custom POP display that’s eye-catching, that will draw consumers to the advertised products.

Receive A Free Quote for Your Standard or Custom Point of Purchase Display

At Madsen Wire Products, our company has become renowned for its craftsmanship as well as our commitment to producing and delivering orders on-time. Whether you’re purchasing a standard wire POP display or developing a custom point of purchase display with our team, you can trust we’ll design, manufacture and deliver it to meet your internal deadline.

Contact our team to discuss your vision for a set of display wire racks and receive a free quote today! Call 260-829-6561.

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