Enhancing Point of Purchase Displays with Powder Coating: A Smart Choice for OEM Manufacturers


Point of Purchase (POP) displays play a crucial role in driving sales and capturing consumer attention. As an OEM, ensuring the quality and durability of your POP displays is paramount for both your brand and your clients. One way to achieve this is by utilizing powder coating. In this blog, we’ll explore what powder coating is, why it should be used on POP displays, the benefits it offers, and some essential nuances for OEMs to consider.

What is Powder Coating?

Powder coating is a finishing process widely used in the manufacturing industry to apply a protective and decorative layer to various metal substrates, such as steel. Unlike traditional liquid paint, powder coating involves applying a dry powder electrostatically, and then curing it under heat to form a durable and smooth coating.

Reasons to Use Powder Coating on Point of Purchase Displays

Powder coated POP displayDurability: POP displays are subject to frequent handling and exposure to various environmental factors. Powder coating creates a resilient surface that offers excellent resistance to scratches, abrasions, chipping, and fading, ensuring your displays maintain their visual appeal for an extended period.

Aesthetic Appeal: The appearance of your POP displays can significantly impact consumer perception and brand image. Powder coating provides a wide range of color options, finishes, and textures, allowing you to achieve a high-quality, attractive appearance that aligns perfectly with your brand’s identity.

Environmentally Friendly: As sustainability becomes a more significant concern for consumers and businesses alike, powder coating stands out as an eco-friendly alternative to conventional liquid painting methods. It produces less volatile organic compounds (VOCs) and minimizes waste, making it a greener choice for both manufacturers and end-users.

Benefits of Powder Coating POP Displays

Enhanced Corrosion Resistance: POP displays, especially those used outdoors or in humid environments, are susceptible to corrosion. Powder coating forms a protective barrier that shields the metal from moisture, preventing rust and corrosion and ensuring the displays’ longevity.

Uniform Coating Thickness: Traditional painting methods may result in uneven thickness and visible brush marks. Powder coating, on the other hand, provides a uniform and consistent coating thickness, resulting in a smooth and flawless finish.

Cost-Effectiveness: While the initial investment in powder coating equipment may be higher, the long-term benefits outweigh the costs. The reduced need for rework, fewer material wastages, and increased productivity make powder coating a cost-effective solution in the long run.

Considerations OEMs Should Know About Powder Coated POP Displays

Powder for powder coatingFor optimal adhesion and finish, thorough cleaning and preparation of the metal wire (substrate) are essential before applying the powder coating. Surface contaminants such as oil, rust, and dirt must be removed to ensure a flawless result. At Madsen Steel Wire, our powder coating processes are top-notch, meaning OEM’s never need to worry about the quality of the POP display components we provide.

Proper control of coating thickness and coverage is essential to prevent issues like orange peel effect, roughness, or uneven appearance. OEMs should work with experienced powder coaters, like Madsen Steel Wire, to ensure the correct application of the coating.

Just as important, accurate color representation is crucial in maintaining brand consistency. We recommend OEMs work closely with our engineers to achieve precise color matching, as colors may appear differently on metal compared to other materials.

Madsen Steel Wire is Your Partner for Powder Coated POP Displays

Powder coating offers many advantages for OEM manufacturers seeking to elevate the quality and appeal of their Point of Purchase displays. Its durability, aesthetic versatility, eco-friendliness, and cost-effectiveness make it a smart choice for enhancing the overall performance and visual impact of your displays. By understanding the various considerations and partnering with reputable powder coating professionals, OEMs can confidently deliver exceptional POP displays that leave a lasting impression on consumers and drive sales for their clients.

At Madsen Steel Wire, all our wire products, including our POP displays and components, are superior quality and are completely made in America. Our top-of-the-line powder coating services ensure that our POP display products meet your expectations and requirements. Learn more about our powder coating services here, or to get in touch about your next project, contact us today.

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