Madsen Steel Wire Acquires New 100,000 Sq. Ft. Powder Coating Facility in Bronson, Michigan

Please read the official article here which was published by Thomas, A Xometry Company.

Bronson facility aerial view As of August 3, 2023, Madsen Steel Wire officially announced our acquisition of a large 100,000 sq. ft. facility located in Bronson, Michigan. It will house a state-of-the-art powder coating line that will not only apply coating to a wide variety of wire products produced at Madsen Steel Wire’s headquarters in Orland, Indiana, it will also coat any wire or sheet metal product customers need.

The best-in-class powder coating line will enable us to become a one-stop shop for industries such as commercial kitchens, grocery stores, bakeries, automotive, lighting, recreation, warehouses, and industrial businesses that need wire products protected for a variety of reasons. Powder coating protects against extremely hot or cold temperatures, corrosion, scratches, and more. 

Michigan’s governor recently unveiled Madsen Steel Wire’s exciting news as it will bolster the local Bronson community as well as the state of Michigan. The powder coating facility, which had been vacant for 15 years prior, used to be a powerhouse in the community and employed many. The acquisition has initially created 70 new jobs, and the facility has been transformed into a proper modern factory. This has caused major excitement within the Bronson community. 

Brandon M. Mersman, Bronson city manager, couldn’t agree more. “By adding new jobs and injecting vital funds into our local economy, this partnership is a significant step forward for Bronson. We eagerly anticipate the positive impact Madsen Steel Wire will bring to our residents, workforce, and overall quality of life,” he says.

Our expansion was fully backed by the Michigan Economic Development Corporation (MEDC). The Michigan Business Development Program (MBDP) is providing instrumental support with a performance-based grant amounting to $552,000.

Drew Greenblatt, president of Marlin Steel, had this to say about the partnership with Michigan: “Michigan has been an outstanding partner in growing USA manufacturing by reinvesting in the local community. Madsen Steel Wire Products is excited to expand its manufacturing floor space by 100,000 square feet to handle our fast growth.”

As a testament to our commitment to growth and investment in our employees, just last year, we purchased two best-in-class machines, a Trumpf TruBend 3000 press brake and a Schlatter MG950 wire welder to produce wire products quicker and more efficiently while boosting product quality. 

With the addition of our new powder coating line, we have further cut down the time spent in the manufacturing process. True to our promise, we continue to deliver on “highest quality, fastest delivery.”

For more information, visit our powder coating and career opportunities pages. Or, learn more about us and our custom wire manufacturing capabilities by watching our video.



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