Blog
Powder Coat vs. Paint: Choosing the Best Metal Finish
High-quality metal finishes protect metal surfaces from the elements and wear. Color finishes can also give metal components an aesthetically pleasing appearance that lasts for years. There are two main types of metal finishing processes for a wide range of commercial and industrial applications: painting and powder coating. Take a closer look at the differences […]
Commercial & Industrial Powder Coating Applications Guide
Powder coating is an advanced technique for applying a protective yet decorative finish to nearly any type of metal. The powder used in the process is a combination of finely ground particles of resin and pigment, which is applied to a metal component and then cured until it hardens. The resulting coating is durable, uniform, […]
Benefits of 5-Stage vs. 3-Stage Washing for Powder Coating
The powder coating process benefits from a pretreatment that takes place via a 3-stage or 5-stage wash. The pretreatment process delivers a smoother, cleaner surface for the powder coating to adhere to the surface. There are several extra advantages to choosing the 5-stage wash process over the 3-stage wash process. Here is an overview of […]
Custom Metal Wire & Wood POP Displays
Madsen Steel Wire manufactures custom complete metal wire POP displays that can be integrated with different types of wood components. Our custom metal displays are high-quality and can help you promote your products effectively. We manufacture both the wire components and metal tubes for the display, and can even provide various types of wood. The […]
Enhancing Point of Purchase Displays with Powder Coating: A Smart Choice for OEM Manufacturers
Point of Purchase (POP) displays play a crucial role in driving sales and capturing consumer attention. As an OEM, ensuring the quality and durability of your POP displays is paramount for both your brand and your clients. One way to achieve this is by utilizing powder coating. In this blog, we’ll explore what powder coating […]
Madsen Steel Wire Acquires New 100,000 Sq. Ft. Powder Coating Facility in Bronson, Michigan
Please read the official article here which was published by Thomas, A Xometry Company. As of August 3, 2023, Madsen Steel Wire officially announced our acquisition of a large 100,000 sq. ft. facility located in Bronson, Michigan. It will house a state-of-the-art powder coating line that will not only apply coating to a wide variety […]
Madsen Steel Wire | Wire Mesh Capabilities & Specifications
At Madsen Steel Wire, we strive to expand our capabilities and expertise so we are always ready to provide the precision wire products our customers need. With this commitment to innovation and continuous improvement, we have expanded our custom wire mesh capabilities by adding the Schlatter MG950 industrial wire welding system to our equipment lineup […]
Madsen Steel Wire | Wire Shelving Capabilities & Specifications
As a full-service manufacturer of custom wire products, Madsen Steel Wire provides custom wire shelving products to customers in a diverse range of industries. Our steel manufacturing experts are capable of rapidly creating wire shelves that are as attractive as they are durable, building them to the exact specifications of our clients. Our new Schlatter […]
Best Options for Walk-in Cooler Storage Racks
Walk-in cooler storage racks are a crucial component for everything from bakeries and grocery stores to cleanrooms and hospitals for safely storing and moving cold goods. Madsen Steel Wire offers the best custom storage racks in the wire manufacturing industry, with full-service solutions for clients. Our team handles each project from design and tooling through […]
What is a POP Wire Display?
Point-of-purchase (POP) wire displays offer an effective tool for convincing customers to buy your product in a retail setting. By increasing the visibility of your product, these displays can raise brand awareness and generate more revenue for your business. Here, we’ll discuss POP wire displays, including what they are, the various types, and their many […]













